What’s in your Stuckey’s Mystery Box? Image: Stuckey’s Corp.

You may have noticed that mystery boxes are all the rage among social media influencers these days. After watching them open their boxes and reveal what’s inside, maybe you’ve thought about trying a mystery box yourself. At the same time, you might be wondering if they’re really worth all the hubbub. Well, today we’re going to unravel the mystery of why these surprise packages are so popular — and why you might just love getting a mystery box of your own.

Their Popularity is Really No Surprise at All

Maybe it will be some of this cool Stuckey’s merch.
Image: Stuckey’s Corp.

Though mystery boxes may currently have the internet all abuzz, the idea is about as old as marketing itself. (Think Cracker Jacks and the “Toy Surprise” inside every box.) The reason behind why they have remained so popular for so long is actually two-fold – anticipation and surprise.

It’s like birthday parties. Remember when you were young and your parents used to throw a birthday bash for you? They would invite your family and friends over for cake and ice cream. As you welcomed each one of them to the party, the presents would pile up on the table, and you couldn’t wait to blow out your candles and tear into them. The anticipation was part of the experience.

When you order a mystery box it creates those same feelings; every time you order one, it’s like a birthday present to yourself.

Opening Pandora’s Box?

Though they still remain popular, mystery boxes haven’t always had a good reputation. Some of you may remember those novelty ads in the back of comic books you used to get at Stuckey’s on your family road trips. Inevitably, tucked inside those ads for whoopee cushions, joy buzzers, and itching powder was the “Surprise Package” that promised more than your money’s worth if you were willing to part with half a dollar.

Or maybe it will something like this box of awesomeness!
Image: Stuckey’s Corp.

Unfortunately, many kids were disappointed after saving up 50 cents (plus an additional 35 cents for shipping and handling). It sometimes took weeks to save that money! Then you were waiting six to eight more weeks for delivery, all the while hoping that the surprise was that Polaris submarine or Sea Monkeys. And what did you get? A half pack of onion gum, a book on learning hypnotic control, and a broken pair of x-ray glasses. (Maybe we’re still a little bitter about that moment.)

Nonetheless, if you were duped by the promise of great surprises, you might want to rethink your ideas about mystery boxes. But they’ve actually come a long way since your comic-book days.

Thinking Inside and Outside of the Box

Nowadays, companies hire professional curators — people who select, organize, and present merchandise based on their expert knowledge — to ensure that you’re getting only the best items that will leave you surprised and satisfied. Each business caters to a certain niche market — meaning that you may get a mystery box with a make-up theme, a box containing a six-pack of micro-brewed beer, or a road-trip-themed box full of Pecan Log Rolls and kitschy souvenirs from a certain well-known icon of roadside America.

You’ll never know what’s in your Stuckey’s Mystery Box until you order one for yourself!

So, are you ready to try one for yourself and feel that rush of anticipation and surprise? Then why not start with the Stuckey’s Mystery Box?

What’s in a Stuckey’s Mystery Box, you ask? Well, we can’t tell you that … but we can reveal that it’ll be full of all the pecany goodness and road trip fun that you’ve come to expect from Stuckey’s. Get one for yourself and another for a friend, and shipping is on us! How’s that for a nice surprise?

Stuckey’s – We’re Making Road Trips Fun Again.

www.stuckeys.com