If you were a little girl growing up back in the 1960s and 1970s, chances are there was one girl you took with you on every single one of your family road trips – Barbara Millicent Roberts.  You called her Barbie and whether it was sightseeing at the Grand Canyon or sharing your Stuckey’s pecan log roll with her in the back seat on the way there, she went with you everywhere.  

Like you, thousands of others all across the country brought their bestie Barbie along on their road trip adventures, too, and it’s in this spirit that Stuckey’s is asking you to join us in celebrating National Barbie Day – a tribute to  one of the most legendary backseat toys in the history of road trips – the Barbie doll.

National Barbie Day

Every year on March 9, people all around the world celebrate National Barbie Day with activities like buying their little girls their first Barbie or bringing out their vintage dolls for display. Some even go as far as to dress up as Barbie and do karaoke renditions of Aqua’s Barbie Girl.

Barbara Millicent Roberts – This is Your Life!

Once when American businesswoman Ruth Handler was watching her daughter play with paper dolls, she noticed that she was giving them adult roles. She wondered why the dolls given to little girls always looked like children. Why couldn’t there be a 3-D version of paper dolls that girls who had outgrown baby dolls could dress up in different styles of fashion?

Ruth Handler with her Barbies (and Kens)

She presented the idea to her husband, Elliot, with whom she co-founded the toy company Mattel. Elliot rejected the idea saying no mother in her right mind would even consider buying such a doll for their little girl.

However, while vacationing in Switzerland she brought three German Bild-Lilli dolls which she thought looked just like the doll she had in mind. She brought the dolls home and gave them an “All-American” girl look, and were available as both a blonde and a brunette (sorry gingers).

Mattel introduced its first Barbie on March 9, 1959 and that’s why this day is seen as Barbie’s “birthday”, hence the reason why we celebrate National Barbie Day every year on March 9. Contrary to Elliot’s belief, Barbie’s flew off the shelves, and there have been over one billion Barbie’s sold in over 150 countries ever since. She is not only a pioneer in the doll industry, but also a pioneer in the advertising industry, being one of the first toys marketed through television commercials.

Since she first arrived on the market 62 years ago, Barbie has become an inspiration for girls all over the world. She’s held over 150 different careers ranging CEO to astronaut and even ran for President. This shows little girls that women can aspire to anything they want to be and are not restricted to the same roles that they were when she was first introduced.

How to Celebrate National Barbie Day with Stuckey’s

Throw a Party

Buy a new Barbie for your little girl and celebrate her new Barbie’s “birthday”.  Let her invite her friends over with their Barbie, too, and have a big Barbie party play date.  It doesn’t have to be a lavish affair. Just some simple snacks like our Birthday Cake or Funfetti Celebration popcorn. Or why not put a candle in our 2oz. Stuckey’s Pecan Log Rolls for each girl and let them each make a “wish” for Barbie’s birthday, too.

Take Barbie on a Road Trip

Just like when you were younger, the next time you take a family road trip, take Barbie along with you. Take pictures of her hanging out with the fam and post them to your social media. Get creative! “Here’s Barbie chilling at the beach.” “Barbie loves the view at Lookout Mountain.”  “Barbie can’t wait for the Mermaid show at Weeki Wachee to start.” Need some inspiration? Go here and here.

In fact, if you and Barbie make a Stuckey’s stop and snap some photos while you’re there, we’ll even put them on our social media. “Here’s Barbie looking over the fine selection of pecan candies at Stuckey’s. Here she is wrestling a rubber alligator. Look, now she’s watching the dippy bird in its natural habitat.”  

The point is, we know that Stuckey’s is a big part of your childhood road trip memories that you still include on your road trip itinerary. However, we’re also aware of the other things that are part of those memories, too.  Things like singing along to the radio or playing license plate bingo with your big brother. For some of you, Barbie was there for all of that, too. So, bring her along and make it feel like old times again.

And while you’re there at the  nearest Stuckey’s location taking pictures of you and Barbie, don’t forget to pick up some of those fine pecan candies we mentioned earlier like our pecan pralines, bars, and of course our famous pecan log rolls to take to your family and friends back home. Go ahead and grab a souvenir t-shirt, cap, or hoodie while you’re at it. (Sorry, Barbie’s size is currently out of stock)

Visit stuckeys.com for more Stuckey’s memorabilia and find out how you can get all of this pecan-y goodness sent right to your front door.

Stuckey’s – We’re Making Road Trips Fun Again